Inspired by the heart-shaped logo of Viva Rio, OMEGA’s new social activation encourages everyone to help support the #OMEGAVIVARIO campaign.


As twelve community projects begin within the Olympic host city, OMEGA is also enabling everyone on social media to play their part.

The Viva Rio logo is represented by a heart, the global symbol for love and compassion. Therefore, through Facebook, InstagramTwitter, Sina Weibo and WeChat, OMEGA will encourage users to support the projects by displaying their own heart symbol.

It can be as creative or as simple as they like, and for every heart shared using #OMEGAVIVARIO, OMEGA will donate 16 cents (USD) to the charity, a further commitment to this worthwhile partnership.

  • omega
  • omega
  • omega

Show your heart using #OMEGAVIVARIO and 16 cents will be donated to the community projects.

Click here to see the Terms & Conditions